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During Ad:Tech I was interviewed by Webmaster Radio’s Leading Host, Jim Hedger. In the 10 minute interview we discussed a variety of topics. Ranging from the state of social media in the New York area to using risk assessment to start social media...
BLUF Presenters at conferences had a duty to the audience to deliver ROI
for the time you are taking from them. If you have 100 people in a room
for 1 hour they deserve 100 hours of ROI. Pay them back for their
investment.
Begin RANT: (Note: I...
BLUF(Bottom Line Up Front) There are two approaches to using this Risk Assessment for social media 1) Use it to obtain reluctant management’s approval to start social media in the Low Risk arena. 2) Use it to create guidelines for your organization on...
BLUF: Your Twitter profile is more important now with the New Followers column added to TweetDeck because it’s used by power users to decide in a second if you’re worth following back.
Recently TweetDeck made a significant change to their program...
BLUF (Bottom Line Up Front) When you view this issue from the perspective of; 1) Only 1% of your customers will want to talk with you on a regular basis, and 2) you have your entire company to draw upon as a resource to respond. Then there is no...
