The goal of marketing is to capture the mind and ultimately conquer the heart. The average distance between the brain and the heart is nine inches. The aim of 9 INCH MARKETING is to examine that journey through a sensory approach to integrated marketing.
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Last Thursday I launched PROJECT: Purple Goldfish. The response has been fantastic. After 5 days I’ve had nearly 60 examples of purple goldfishes.
I thought it would fun to compile my first Top Ten list from the initial list of 50....
Here is the third post in a series called, ‘Sharp Points – 2 for Tuesday’.
The idea behind ‘Sharp Points’ is to highlight two blogs from the Junta42 list of top content marketing blogs. This week we’ll look at #5 and #6 on the...
Check out my one minute video. I need your help to spread the word.
I’m desperately seeking a purple goldfish. . .
I’m in search of 1001 Examples of Marketing Lagniappe for the book, Marketing Lagniappe In Search of Your Purple Goldfish.
A...
IN SEARCH OF A PURPLE GOLDFISH
The Purple Goldfish Project:
I need your help. I’m desperately seeking a purple goldfish. I’m in search of 1001 Examples of Marketing Lagniappe for my upcoming book, Marketing Lagniappe – In Search of Your Purple...
I had the opportunity to meet Jack Monson during my trip to PRSA International. Jack writes a blog called PR Workbench where he explores how the worlds of technology and public relations are intersecting.
It’s a small world as the company that Jack...
