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A PR Guy's Musings by Stuart Bruce MCIPR

The science of public relations down to a fine art.
A PR Guy's Musings by Stuart Bruce MCIPR Blog  
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Top 10 word of 2009 is Twitter, then Obama, H1N1, stimulus, vampire, 2.0

Nov 30, 2009
According to research by the Global Language Monitor Twitter was the top word of 2009. The analysis was completed in November using a proprietary algorithm that tracks words and phrases in the media and on the internet (including blogs and social...

Digital Mission New York to Web 2.0 Expo photos

Nov 17, 2009
The Digital Mission New York for Web 2.0 Expo has got off to a great start (huge thanks to all the wonderful folks at Chinwag for the hard work they’ve put into organising it). I’ve already made some great contacts that need following up. The day...

Will PR ever be free of the curse of AVEs?

Nov 12, 2009
Today’s PRWeek has a fantastic story saying that the UK’s Central Office of Information (COI) has recommended sweeping changes to the way in which government PR is evaluated. In particular, the COI has recommended that advertising value equivalent...

Chinwag Digital Mission to New York for Web 2.0 Expo

Nov 3, 2009
Later this month I’m off to New York as part of the Chinwag Digital Mission to the Web 2.0 Expo. I’ll be in New York from November 15–20 and will have time to meet up with folks while I’m there, so drop me a Twitter direct message (just at me if I...

Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

Oct 23, 2009
The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video...


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