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Ad Notes

For marketers who want more out of advertising.
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Exciting new media. Same old laws.

Dec 1, 2009
If AdNotes were a child it would be starting school next year. Or put another way, we have just turned five. (Gifts gratefully accepted by AdNotes’ Dad, Tony) In 60 issues of AdNotes, I’ve never given legal advice … until now. But, as often...

A matter of Trust

Nov 5, 2009
An exercise that ends with more than three quarters of your consumers calling you a liar is probably not good business. The votes are in on the Vegemite iSnack incident, suggesting that democracy and marketing might not always mix. Never before has an...

iSnack 2.0 - Fiasco or clever marketing ploy?

Oct 5, 2009
Does 'iSnack 2.0' ring a warning bell for marketers, about the pitfalls of consumer engagement? I think it does, so I wrote a piece exclusively for Crikey. Pop over there for the full...


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