If AdNotes were a child it would be starting school next year. Or put another way, we have just turned five. (Gifts gratefully accepted by AdNotes’ Dad, Tony) In 60 issues of AdNotes, I’ve never given legal advice … until now. But, as often...

An exercise that ends with more than three quarters of your consumers calling you a liar is probably not good business. The votes are in on the Vegemite iSnack incident, suggesting that democracy and marketing might not always mix. Never before has an...

Does 'iSnack 2.0' ring a warning bell for marketers, about the pitfalls of consumer engagement? I think it does, so I wrote a piece exclusively for Crikey. Pop over there for the full...