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Adam Gartenberg's Blog

Lotus Sametime, Real-time Collaboration and Marketing
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Marketing Thought of the Day: Simplicity

Dec 2, 2009
Today's marketing thought of the day comes courtesy of Cormac McCarthy's 46+ year old Olivetti Lettera 32 typewriter. This is the same portable manual typewriter on which he has written more than a dozen novels, numerous plays and short stories and...

Marketing thought of the day: Talk to the Moose

Dec 1, 2009
I've seen this Gap commercial on enough different channels now that I'm guessing you've seen it already, too (and, like me, may even be crying "enough!") While as a parent I can't condone trying to incite kids to whine for new clothes, toys, or...

IBM acquires Guardium for data monitoring and protection

Nov 30, 2009
IBM today announced the acquisition of Guardium, and I just got off the press conference call where Arvind Krishna, General Manager of IBM’s Information Management business and Ram Metser, CEO of Guardium provided more details on the deal. ...

NY Times: At a Software Powerhouse, the Good Life Is Under Siege

Nov 24, 2009
The New York Times ran an article recently on the SAS Institute (at which, incidentally, a number of friends work).  While the bulk of the article focuses on SAS's employee amenities, history, and product strategy, it also does a good job of relating...

Go Blue! Ross School of Business in Top 10 for all six BusinessWeek rankings

Nov 20, 2009
I always like seeing news like this in my inbox.  Go Blue! ANN ARBOR, Mich.—The latest rankings from BusinessWeek affirm that the Ross School of Business is one of the best all-around business schools in the world. BusinessWeek has announced...


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