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AdamSherk.com

Search/PR strategist Adam Sherk covers the publishing industry, enterprise SEO, social media marketing and public relations.
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Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Dec 17, 2009
This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years. You can check out their posts for the aspects of the report they covered. What caught my eye was the...

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Dec 16, 2009
Yesterday Google announced that it is now supporting the rel=”canonical” link element (sometimes referred to as the canonical URL tag) across different domains. This means that in addition to using the tag to help sort of duplicate content issues on a...

Google Living Stories – Just Snazzy Topic Pages or is Google onto Something?

Dec 8, 2009
Today Google unveiled its Living Stories prototype, showcasing its vision of a new format for presenting news stories online. Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that...

Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix

Dec 2, 2009
A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix. Not surprisingly, social media gets the most attention with 80% of...

Does Google News Sitemaps New Format Help Publishers?

Dec 1, 2009
In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article. Google is using words like “more flexible,” “easier to submit,” “more...


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