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Adotas

Where interactive advertising begins.
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Future of Ad Networks Remains Murky

Dec 9, 2009
ADOTAS - As 2009 crawls to the finish line, all the predictions that this year would herald the great ad network shakeup have proven to be less than accurate. Estimates hold the ad network count somewhere around 400, a rather robust population that...

Woods' Misery Is Yahoo!'s Gain (and Glee)

Dec 9, 2009
ADOTAS - After turning celebrities into demigods, the modern media’s favorite pastime seems to be dragging them down to the lower depths via some scandal or another. However, usually the media’s joy in this process is somewhat cloaked. Not so for...

Transparency Renaissance at Digiday:TARGET

Dec 9, 2009
ADOTAS - BlueKai CEO Omar Tawakol recently learned that he loved to dine on Patagonian toothfish. He’d been under the impression that he was chowing down on Chilean sea bass, but in truth the toothfish has no relation to the bass family. In addition to...

Tremor Finds Fair Balance With Rx In-Stream

Dec 9, 2009
ADOTAS - The Food and Drug Administration’s fair balance requirement in pharmaceutical advertising seems simple in theory: an ad must equally represent a drug’s risks and benefits. In practice — especially in ever-developing world of online advertising...

Industry Roundup

Dec 9, 2009
ADOTAS - Epsilon has partnered with Bentley University to provide its Center for Marketing Technology with its DREAM email platform. Media6Degrees announced that Alice Curran, Brian Hersholt and Tom O’Neil have joined the company as sales executives,...


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