ADOTAS - As 2009 crawls to the finish line, all the predictions that this year would herald the great ad network shakeup have proven to be less than accurate. Estimates hold the ad network count somewhere around 400, a rather robust population that...

ADOTAS - After turning celebrities into demigods, the modern media’s favorite pastime seems to be dragging them down to the lower depths via some scandal or another. However, usually the media’s joy in this process is somewhat cloaked. Not so for...

ADOTAS - BlueKai CEO Omar Tawakol recently learned that he loved to dine on Patagonian toothfish. He’d been under the impression that he was chowing down on Chilean sea bass, but in truth the toothfish has no relation to the bass family. In addition to...

ADOTAS - The Food and Drug Administration’s fair balance requirement in pharmaceutical advertising seems simple in theory: an ad must equally represent a drug’s risks and benefits. In practice — especially in ever-developing world of online advertising...

ADOTAS - Epsilon has partnered with Bentley University to provide its Center for Marketing Technology with its DREAM email platform. Media6Degrees announced that Alice Curran, Brian Hersholt and Tom O’Neil have joined the company as sales executives,...