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AdPulp
Daily juice from the advertising business. AdPulp.com is a blog focused on advertising, branding, and marketing - both traditional and web.
Listed in: Marketing, Advertising
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Author: David Burn
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Posted on Thursday July 3, 2008 at 09:48 PM
At lunch today I was reading The New York Times business section. On the front page of that section there's a big photo of Rush Limbaugh (not available online) and an article that reveals his newly negotiated income. I don't mind saying it grossed me out. Limbaugh, who has 20 million listeners a week on 600 stations, signed a new eight-year contract for $400 million. His $50 million a year paycheck...
Posted on Wednesday July 2, 2008 at 04:45 PM
Omnicom is forming a new consultancy to help marketers reach women. The new unit is named G23 — G as in Group, 23 as in the pair of chromosomes that carries the sex differences between women and men. The power of women in the marketplace is undisputed. Surveys indicate that female consumers in the United States buy or influence the buying of more than 75 percent of all goods. "Targeting women is...
Posted on Wednesday July 2, 2008 at 04:38 PM
According to Internetnews.com, Google and Yahoo spiders will begin to crawl sites built with Adobe's Flash. "Improving how we crawl dynamic content will ultimately enhance the search experience for our users," said Bill Coughran, senior vice president of engineering at Google. Google will be going live with the new SWF indexing technology this week, while Yahoo plans to release it at an undetermine...
Posted on Wednesday July 2, 2008 at 10:58 AM
Home Depot Honors Fallen Soldiers With Great Prices On Tools It's a parody from The Onion....
Posted on Wednesday July 2, 2008 at 09:50 AM
The Bush administration's economic stimulus package is far from enough to drive Americans into their local car and truck dealer. June's sales numbers, compared to June 2007 are horrible and a sign of a seriously weakened economy. According to The Wall Street Journal, American consumers long enamored with trucks and SUVs are now looking for fuel-efficient cars. Sales of Ford's SUVs fell 55%, and its...
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