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Adrants

Advertising and marketing news with attitude. Provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries.
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Related Topics: advertising, business, marketing, media
Author: Adrants
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Fiesta Movement Reaps 50K Potential Buyers on $0 Ad Budget

Oct 2, 2009
Ford evangelist Scott Monty's sent us some stats on the progress of Ford's Fiesta Movement, whereby 100 social "agents" drive around the country in Euro-spec Fiestas and complete appealing monthly...

UPS Meets Its Deadline, Falls Short Elsewhere

Oct 2, 2009
For client UPS, agency Doner and production firm Psyop imagine a helpless protagonist braving the challenges of a cardboard world to meet a deadline. The ability to print remotely liberates him in...

Relationship Retards Bare Warts, Lapsed STD Checks and All

Sep 18, 2009
Love in the Dumps has the unlikely, and possibly masochistic, ambition of becoming the non-dating site of dating sites. The homepage makes a show of highlighting everything we hate about romantic...

Play-Doh Caters to Mommy's Little Sociopath

Sep 18, 2009
Fresh out of Singapore, and under the catchy slogan "Safe no matter what you make," Play-Doh's launched a series of magazine ads that depict weapons of suburban destruction made out of the...

Milk Won't Just Do a Body Good; It'll Do a Body SHATTERPROOF.

Sep 18, 2009
Milk's seen a fine trajectory: from nondescript white cereal enhancer to mustache marks on famous faces.

Change Starts With Your Underwear. And Office Nudity

Nov 10, 2009
Ever experience that moment at work when time seems to stop? You glance around the office? You notice every little detail? You marvel at the beauty of things?

Colored Balloons Flood River to Hype Camera

Nov 10, 2009
Seems this stunt was a missed opportunity to use the song 99 Red Balloons.

Walmart Thanks Troops For Helping Us Live Better

Nov 10, 2009
It's never a bad thing to thank the troops for the work they do overseas.

Corporate Idiocy: Verizon Slams Phone It Will Sell in Two Years

Nov 10, 2009
In the latest version of its iPhone-bashing commercials, McGarryBowen compares the Verizon Google Droid phone to a robot.

Bus Ads Hijack Events Ads. Then GIve Back

Nov 10, 2009
Duval Guillaume, which always does interesting work, is out with a new campaign for transportation company De Lijn


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