Maybe more for the media guys, but it's countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published....

In Japan Axe is back with a new weird but cool campaign. Axe in the Dark is an amusing advergame inspired to horror movies full of monsters and with one hero who will (or could) rescue the girl....

Relive the experience of the landing on the moon forty years ago with a dedicated interactive project launched in the Martin Agency and Domani Studios. Step by step, minute after minute you can...

If you're based in the UK and you are always eager to find out new places to see and new things to do, MINI has the right tool to give you tips and inspiration. As part of the campaign to promote...

In China, Bayer has recently launched a website to promote its Saridon medicine usually prescribed to fight headache. Of course language is an issue but I found the project interesting both for...

Very nice work by Diesel Japan to preview the SS 2010 collection. The website presents apparel, footwear and bags but also gives an insight about inspiration behind the collection. The music is very engaging and surely makes the difference (it's...

From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with our friends or even by ourselves: we sing....

A few days before Thanksgiving Day Muscle Milk has launched a music video clip to promote its energy drink. Unexpected. Amusing. Potentially very viral.

This week you might have heard already of Esquire's Augmented Reality issue. The video below explains the action. Basically the print magazine gets interactive: when you point the QR code to your webcam a world of additional multimedia content is...

Did you know that behind Google there is an old, fast and wise librarian? See it yourself at www.insideyoursearch.com. Of course she's fast and effective because she eats Weetabix... I can't help having contrasting feelings about this campaign. At...