It's tough being a CMO today, period. Now imagine being the CMO of a large U.S. banking institution. Wells Fargo & Co. chief Sylvia Reynolds -- like CMO's of many...

Google reported a 27% increase in profit in the third quarter, signaling the beginning of a recovery in the search-advertising market. And CEO Eric Schmidt sounded almost...

When New York editor in chief Adam Moss addressed staff on Wednesday following after owner Bruce Wasserstein had died, he said it was impossible to know what would happen...

Bloomberg sealed an agreement today to buy BusinessWeek from McGraw-Hill, ending a three-month sale process with an outcome that many observers had argued would be the best...

Kroger and Yoplait hit the $1 million mark in donations to Susan G. Komen for the Cure this fall through the annual in-store Kroger Salutes Survivors program. Since 2000, Yoplait has worked with...

NEW YORK (AdAge.com) -- Tim Armstrong has a nice analogy for how the ad business works. Think of it, he says, as marketers driving around the neighborhood in trucks laden with cash, just looking for the right lawn to dump it on.

NEW YORK (AdAge.com) -- Bing has a long way to go to catch Google, but six months after the site's launch, the numbers show it's heading in the right direction. The question is: Will its gains last once the ubiquitous, $100 million TV and web...

LONDON (AdAge.com) -- Temporary pop-up shops have become a permanent fixture in the U.K. No longer an underground phenomenon, these one-off marketing tactics designed to get instant buzz have graduated to the mainstream, with Unilever, Cadbury and...

NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

MINNEAPOLIS (AdAge.com) -- Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are...