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Advertising Lab

The future of advertising.
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The (Augmented) View From My Window

Dec 14, 2009
I've always thought windows have a tremendous potential to become an important screen medium, and it looks like the right pieces of technology are slowly coming together. We played around with a few ideas, mostly around windows as AR displays. Here are...

Two Handjobs For the Price of One

Dec 11, 2009
Because it's Friday. I wish they had an affiliate program. ---------------- I'm reading The Advertising Research Handbook.

Dell's @delloutlet Earns $4.5 Million in Six Months

Dec 10, 2009
It's been widely reported by now that Dell's @delloutlet Twitter account that broadcasts deals on computer equipment has earned the company $6.5 million. The more interesting part, and the one that's overlooked, is that $4.5 million of this money was...

Twitter Bombs and the Real Time Tweets on Google Results Page

Dec 10, 2009
Oh, wow, pretty impressive. Tweets show up on Google as soon as you hit the "post" button (see the official announcement). I tried searching for a client brand, and sure enough, a scrolling stream of tweets containing the brand name showed up on the...

Dear Future Astronaut

Dec 9, 2009
As Virgin Galactic unveiled its spaceship, I reached for an old email I had received from the company five years ago and still keep neatly folded in a folder. The letter was addressed to "Dear Future Astronaut."  Me, that is.  How cool is that?...


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