Status quo seekers in publishing are now talking about delaying Kindle and other ebook editions of their new books. The idea would be to come out with a hardcover, then a few months later an ebook, then a year later...
At the gym this morning, I happened to catch a CNN promo for its Campbell Brown climate segment: "Climate Conspiracy? -- which called the very science behind global warming into question. Huh? Sweeps month was last month, wasn't it?
It's a process, not an event. Dating is a process. So is losing weight, being a public company and building a brand. On the other hand, putting up a trade show booth is an event. So are going public and...
Great post that illustrates the benefits of marketing testing. "The culture of experimentation at Amazon, where data trumps intuition, and a system that made running experiments easy, allowed Amazon to innovate quickly and effectively." "Controlled...
Here's one way businesses can profit from a social media presence: Make it easy to get hurt. If you're in a low trust industry (like car sales), a social media presence dramatically increases the opportunity people have to call you...