“The future of the company is not based solely on cost takeouts. It’s based on innovation and the emotional connection and trust we have with our customers.” - Howard Schultz, Starbucks Spoken about Starbucks. Made me wonder, does your health...

Everybody wants a Facebook page, and everybody tells you that you need a Facebook page. While I would agree that everyone does need a Facebook page, I don’t think that the need for a page matches the value of a page. Just because you really need it...

I have regretfully grown very frustrated with my Twitter experience. Many of the people I was following were becoming more of an annoyance than anything, and something had to be done or I was going to tear my hair out. So for the last two weeks, I...

Every now and then, I come across a simple use of social media links that I actually find valuable. The example below is a screenshot of a Thank You page I encountered after requesting a product demo. Notice the “What happens next?” section… Click to...

This blog focuses primarily on digital strategy, including social media, online advertising, search marketing, websites, and beyond. But every now and then it is worth mentioning that sometimes the best information you can get (because you’re always in...