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Andy Sernovitz's Damn, I Wish I'd Thought of That!

Unusually Useful Ideas for Smart Marketers Good marketing doesn't have to be difficult. We write about stuff that you can actually do.
Andy Sernovitz's Damn, I Wish I'd Thought of That! Blog  
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13 Users are Following

8.2
great
based on editor's review
1 user review 9.0


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Life really shouldn't be this complicated

Sep 11, 2009
I got a box lunch at a conference. Inside was an apple … and a package of “Fruity Wipes” to sanitize it. Thoughts: Please don’t serve me dirty food. What a waste of resources. Isn’t there a simpler solution? Like wash the apple and wrap it in a...

Newsletter #747: The "Get Them in the Store" Issue

Sep 10, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Everyone could use a little more foot traffic...

Newsletter #747: The "Get Them in the Store" Issue

Sep 10, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Everyone could use a little more foot traffic...

Willy Wonka had it right: Offer an experience instead of cash

Sep 9, 2009
If you want to have a promotional contest, cash is probably the worst prize you can offer. Why? You attract prize-seekers instead of qualified prospects It does nothing to promote your company's unique offerings There's no reason for anyone to talk...

Willy Wonka had it right: Offer an experience instead of cash

Sep 9, 2009
If you want to have a promotional contest, cash is probably the worst prize you can offer. Why? You attract prize-seekers instead of qualified prospects It does nothing to promote your company's unique offerings There's no reason for anyone to...


Comments & Reviews:


Neal S.
9.0
excellent
  Andy writes a thought provoking marketing blog that triggers good ideas. His blogs are short and to the point.
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Posted 3/11/08 1:03 AM