In a rapidly changing world, the African influence is often overlooked. There are individuals who are helping shape a new image of Africa. Annansi Chronicles covers the style and business trends which are defining Africa’s new brand image.
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Throughout my years as an entrepreneur, I have had to conduct endless market research and have found a serious lack of information about the African market.
Why branding Africa is the design goal
African companies are studing India’s outsourcing successes to be able to compete
MTV Base and Channel O battle to be the face and voice of African music television
Globalizing your brand in Africa
To govern...
When GE chief executive Jeffrey Immelt wrote in this month’s Harvard Business Review that GE’s “Success in developing countries is a prerequisite for continued vitality in developed ones” and as a result the company was full on adopting the reverse...
Image by coda via Flickr
This guest post by John Kim
The Olympics and FIFA World Cup are often hailed as huge boons for their host countries or cities. At least that is how they are described prior to the event. Local organizing committees, civic and...
In this three part series fashion designer Ozwald Boateng talks with CNN about outfitting President Obama for his recent Ghana visit and the designer’s new initiative “Made in Africa”.
Part 1: Tailoring for the President
CNN’s Monita Rajpal talks...
Below is an excellent video documenting the recent inaugural Maker Faire Africa event held in Accra, Ghana. The event was organized as a a celebration of African ingenuity, innovation and invention, with strong participation by local makers. Find out...