WE SEEK INFORMATION TO FILL gaps in our existing knowledge. The extent of that current knowledge and how we’ve structured it will play a large part in determining intent. It will help shape our knowledge requirements, our strategies for...

I’ve had a few days now to reflect on what came out of the Search Insider Summit in Park City. It was an interesting perspective: Avinash Kaushik telling us that the majority of search marketing “sucks”, Mark Mahaney prophesizing that search is...

To say Google has been busy would be an understatement – there’s been over 30 new search innovations since October. Keeping itself on pace, today Google announced the launch of real-time search, an innovation we know has been coming for a while now...

On Friday, Google announced that they are rolling out personalization to all.  Personalization, aka personalized search results, means that the results that you receive will be based on your searching habits as Google will be customizing the search...

The Enquiro team is getting geared up for next Thursday’s marketer event in Northern California. Attendees to these events include fellow marketers from companies like Cisco, 3M, SAP, YouSendIt, MarketingProfs, and Symantec. The atmosphere is...

I was recently interviewed by Sonja Quirmbach, of Deutsche Telekom, about eye tracking, usability, and search. The interview was orginally posted on Sonja’s blog. —- An often discussed topic in the UX world is the eye tracking method and its right...