"Every division of the company is reaching out to the middle of the country. Our new mammogram machine is called the Get 'Er Done 2000." — Network executive Jack Donaghy (Alec Baldwin), 30 Rock (Oct. 15). "Then I came up with the best baby name of...

Paved with good intentions:  

Brand names come from myriad sources. Here are some names with unusual provenances: HaaT, a clothing line designed by Issey Miyake protegée Makiko Minagawa, is said to take its name from a Sanskrit word meaning "village market." (That's the...

In Monday's New York Times, business columnist Stuart Elliott asked 20 skeptical questions about advertising, marketing, and media.My favorite:Did the copywriters who created an ad for the Chrysler Town and Country minivan sold by the Chrysler Group...

Fascinator: A whimsical, decorative headpiece for a woman: less than a hat, more than a barrette. Fascinators are frequently fashioned from feathers, sequins, or flowers. "Fascinator" shares an etmology with "fascinate": Latin fascināre, to cast a...