In my last post Before Nurturing a New B2B Lead, Ask the Golden Question we talked about asking a compelling question for new B2B leads before you send the lead down the nurturing path. Our intent is to try to filter high-quality prospects and get...

This is a follow-up post to Converting Conversations and addresses what to do when in fact you get that new lead. Having attended the recent Marketing Sherpa conference in Boston, my first thought is “push the new lead into the lead management system...

The early word from MarketingSherpa West (San Fran) is that B2B lead conversion was a hot topic. As sponsors this year at both the MarketingSherpa B2B Marketing Summit and Inbound Marketing Summit (Boston only), we thought we’d get in on the...

Jim Logan at B2BRainmaker just posted Here’s how I define the perfect lead generation system and I think he nailed it. What’s interesting is that Jim, like myself, spent years selling high-end technology so he offers a the sales person’s perspective. ...

Sales and Marketing people that work in a complex sale environment could learn a thing or two over at the Funnelholic. Chris Jablonski (one of Craig Rosenberg’s co-workers at Tippit and an accomplished writer/analyst in his own right) has just written...