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Behind the Counter

We’re everyday people with a passion for all-things beauty. Behind the Counter, you’ll find product recommendations, beauty advice and technique tips – straight from the mouths of BE staffers.
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Looking for a Holiday Deal?

Dec 10, 2009
For a limited time only, we’re offering a package deal that will complete your hair care routine and save you money! When you purchase a Belson Hot N’ Smart Heat straightening iron and blow dryer combination ($159.90), we’ll throw in a 1′ nano ceramics...

Get your gift there on-time!

Dec 7, 2009
Need it for the holidays? Make sure your gifts get there on-time by following our holiday shipping guidelines for delivery by December 25, 2009. All orders must be received by noon PST. Guaranteed to arrive by Christmas, December 25: Order by noon...

Our Website is Experiencing Technical Difficulties

Dec 3, 2009
Hi shoppers, we wanted to let you know that our website is experiencing technical difficulties this morning. We are working hard to identify the problem and get it fixed right away. We are deeply sorry for the inconvenience and appreciate your...

Cyber Monday Sale!

Nov 30, 2009
As if  Black Friday’s sales weren’t enough, we’ve put together a great deal to save you time and money during your holiday shopping! In honor of Cyber Monday, the biggest online shopping day of the year, we’re offering FREE U.S. Standard shipping on...

BE's Top 10 Gifts!

Nov 25, 2009
Hi Fellow Shoppers! The festivity of the holidays is around the corner and it’s time to shop for gifts! We’ve made shopping easier by sharing our Top 10 Gifts that are sure to make your loved ones’ holiday memorable. Below are this year’s top...


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