(Note: The following is the final chapter from my forthcoming book, “The Last Newspaper.” It’s printed here with permission from, well, myself...) <span style="font-size: 11pt; font-family: "Calibri","sans-serif";">“The one thing most...

(The following post originally ran Nov. 21, 2007, and has become a holiday tradition of sorts. For those who have read it before, please pardon the repetition -- and for those who are reading it for the first time, I hope it serves as a reminder of...

My relationship with PRSA – the Public Relations Society of America – goes back to 1994 when I first got into the business. As a journalist, I belonged to the Society of Professional Journalists (SPJ) and was even president of the University of...

I’ve never liked the term Guru – it’s a throwaway word, much like Paradigm, Content, or Kanye. Plus, I wonder if calling a marketing person a “guru” is offensive to actual gurus, and whether by using the term I’ll get punished with some...