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Bill Gaffney | Gaffney 3  
Bill Gaffney on online marketing strategies to achieve real-world solutions
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Seth Godin's Triiibe has Spoken

Oct 16, 2008
As of today, “Tribes: We need you to lead us” by Seth Godin is available.  What’s remarkable is that Seth marks the occasion by putting his money where his mouth is.  His leadership inspired many to work together and produce something...

It's Not Just the News, It's the Reactions

Oct 14, 2008
With Google stating that they know of over a trillion unique pages on the internet, wading through it all for just the content that is of interest to you can be monumentally difficult.  Once you find what you’re looking for, how can you place it in...

Advertising ROI Confirmation for Media Sites

Oct 12, 2008
Image by savethedave via Flickr Web researchers, iPerceptions, recently conducted a study that relied on user-generated feedback from 14K visitors to leading media sites to gather insights into which type of online advertising get people to click....

Gary Vaynerchuk: Kill it

Sep 28, 2008
Passion is truly contagious.  Gary Vaynerchuk is one helluva passionate guy who both motivated and challenged everyone who attended the 2008 Web 2.0 Expo with his keynote speech.  His simple reinforcements of the obvious mixed liberally with rough...

Technology is not Mass Media's Savior

Sep 14, 2008
The failure of the media industry as a whole is not the result of its distribution model.  Those that seek to solve the current problems by technologies that provide “lift-and-shift” will not miraculously resuscitate newspapers and newsrooms.  The...


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