If you could get your hands on footage of 10 of your target consumers right now, 9 of them would probably be on the move. In today’s fast-paced, frenzied world, a majority of buyers are relying on their cell phones and hand-held devices as a primary...

When it comes to building credibility, attracting new customers, and keeping them coming back for more, relevant and high-quality content is critical. As an added bonus, your content also serves an important role in boosting your site’s organic...

For consumers, the passing of Labor Day signals the transition from swimsuits to sweaters. But for e-tailers, it marks the ramp-up for the biggest online shopping season of the year: the Christmas frenzy. The gap between web and brick-and-mortar...

Recently, I’ve been getting questions from people regarding PR. Unfortunately, many businesses confuse PR with marketing. They are different, but they do work in tandem. Or, in some cases, PR might be part of an overall marketing strategy. Another...

According to BusinessWeek, Microsoft took a total of six months to settle on the name “Bing” for its new “decision” engine (formerly known as “Live Search”). For six weeks, a team of eight brainstormed more than 2000 names. Then lawyers and linguists...