Despite all the sophisticated analytics and multi-variate testing tools at our disposal, sometimes the quickest and clearest way to answer a marketing question is with a good old-fashioned A/B split test. For an online ad to build my online subscriber...

According to an article in Business Week Small Biz (12/09, p. 54), average entrepreneurs spend their days as follows: >> Interruptions and recovery time — 28%. >> Creation of productive content — 25%. >> Meetings — 20%. >> Information searches —...

In my view, Internet businesses fall into one of the following 6 levels: ** The first level is the “getting ready to start” phase. This is where you are spending an inordinate amount of time and money buying and studying Internet marketing courses...

In her new book Bright-Sided, Barbara Ehrenreich makes clear she is not a fan of the law of attraction, and says that positive thinking is a “mass delusion.” She also says the notion that our thoughts can directly affect the physical world is...