Bob Sacks is an avid Publishing futurist, electrifying the media and marketing industry with the good and bad news about what he calls “El-CID” or Electronically Coordinated Information Distribution. This BLOG will follow the trends of Publishing as it continues to evolve.
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BoSacks Speaks Out: I have long held the theory and prophesized in this newsletter and elsewhere, that digital magazines will save our industry. Aggregated data and web sites are not the solution to our woes; paginated performance and delivery is. If...
BoSacks Speaks Out: The Future of Publishing Explained
In just the last few months, I have delivered many lectures to many groups involved with the publishing industry. I have been to Santa Fe to speak to the International Regional Magazine...
BoSacks Speaks Out: Are any of you actually shocked by this news of venerable magazine closings. Is this a repeat of the bible story of Joseph and the seven years of plenty and seven years of lean? Well, we have had our years of plenty in decades of...
