Bob Sacks is an avid Publishing futurist, electrifying the media and marketing industry with the good and bad news about what he calls “El-CID” or Electronically Coordinated Information Distribution. This BLOG will follow the trends of Publishing as it continues to evolve.
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MPA Officially Responds to BoSacks on PIB
BoSacks Speaks Out: I am thankful to the MPA for responding to my vent of last week. It has always been my intended policy to start meaningful discussions. I do this in an attempt to have dialog about the...
BoSacks Speaks Out: I have often ranted about the value of useless data. As we, as an industry continue to grapple with our future and the absolute need for true accountability, so too should we deal with the value of PIB reporting. It does have its...
Once again into the valley rode the Fortune 500. Once again, into the breach they ride feeling the need to defend the pious honor and value of print. Once again, they completely miss the damn target, this time by a mile, a 90 million dollar mile. I...
BoSacks Speaks Out: Why Print Will Survive
As we close the year out, I wanted to take the time to wish you all a happy and prosperous New Year. I have specifically used the term prosperous because I think it is still a very achievable goal for...
