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Boyd of Ayrshire

My blog about testing search engine optimization techniques while living in Ayrshire and looking at marketing done by local companies.
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White Polo Shirts, Niche Marketing

Oct 26, 2009
Last weekend I got talking to a friend in the fashion retail business and it looks as if they are finally understanding niche marketing. Fashion companies in the past tends have tended to lump all there products onto one site and sell, sell, sell. What...

Gatwick Airport: SOLD

Oct 21, 2009
Today BAA has just mentioned that it is to sell Gatwick Airport for £1.5 Billion to the owners of London City Airport. BAA are going to use this money to clear of some of it’s £10 Billion debt. The sale comes in the wake of a Competition Commission...

Ryanair wants us to help it grow

Oct 21, 2009
Ryanair wants us, the general tax payer, to help it grow, if the government would kindly invest some of our money in the Airline they it will knidly do more business in Scotland. Looks like Ryanair are looking for a bank style handout, they say: “the...

Thomas Cook Sponsors Olympics

Oct 21, 2009
Thomas Cook has announced that it’s going to the 23rd sponsor of the London 2012 Olympics in a £20 million deal. This should put the travel agency at the forefront in incoming visitors minds when booking a trip to London, although Thomas Cook are...

Black Nintendo Wii

Oct 21, 2009
Cool Cool Cool! I just heard this morning that Japenese game makers Nintendo are releasing a Black version of the popular Nintendo Wii system, it will be budled with Wii Sports Resort. Coming out of the 6th November, just in time for a whole new Xmas...


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