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Brains on Fire

Brains on Fire is a national naming and identity company based in Greenville, South Carolina. We create excitement about who you are and why you exist. This is our blog.
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On remembering how to dream

Oct 2, 2009
Sometimes asking right questions can make us miss the point. I love it when my parents share life lessons with me. They’ve taught me about insurance, relationships and...

What Brains on Fire is thankful for

Nov 25, 2009
Pilgrims? Turkey? Football? Generic stuff…we’ve all heard the standard answers to the question, “What are you thankful for?” Well, we took a crack at tackling that question Brains on Fire style. Happy Thanksgiving.

Walt Whitman, Levis Strauss and history's humor

Nov 24, 2009
These thoughts were inspired by a recent conversation with the ever-brilliant Brent Crawford. Do you remember the “Go Forth” campaign from Levis? They are interesting ads, but the history behind the elements in them is pretty incredible (yes, I’m a...

Brand Promise vs. Brand Commitment

Nov 23, 2009
“There’s a difference between a brand promise and a brand commitment. It’s easy to promise. It’s hard to commit.” - Greg Cordell, Chief Inspiration Officer, Brains on Fire I love this nugget. Because we’ve all heard again and again agencies...

People are just amazing.

Nov 20, 2009
“Closeness to customers” is something I have been studying lately. I wrote about the effect it has on your company here. I also believe it is huge part of what we help our clients do. We help our clients create deeper more meaningful, emotional...

Patagonia presentation - 2009 WOMMA Summit in Vegas

Nov 19, 2009
This morning at the WOMMA Summit in Las Vegas, The VP of marketing for Patagonia, Rob BonDurant, took the stage to talk about one of the most fascinating, word of mouth worthy, mission-driven, cult-like brands around. And he didn’t disappoint. You...

On remembering how to dream



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