Sometimes asking right questions can make us miss the point. I love it when my parents share life lessons with me. They’ve taught me about insurance, relationships and...

Pilgrims? Turkey? Football? Generic stuff…we’ve all heard the standard answers to the question, “What are you thankful for?” Well, we took a crack at tackling that question Brains on Fire style. Happy Thanksgiving.

These thoughts were inspired by a recent conversation with the ever-brilliant Brent Crawford. Do you remember the “Go Forth” campaign from Levis? They are interesting ads, but the history behind the elements in them is pretty incredible (yes, I’m a...

“There’s a difference between a brand promise and a brand commitment. It’s easy to promise. It’s hard to commit.” - Greg Cordell, Chief Inspiration Officer, Brains on Fire I love this nugget. Because we’ve all heard again and again agencies...

“Closeness to customers” is something I have been studying lately. I wrote about the effect it has on your company here. I also believe it is huge part of what we help our clients do. We help our clients create deeper more meaningful, emotional...

This morning at the WOMMA Summit in Las Vegas, The VP of marketing for Patagonia, Rob BonDurant, took the stage to talk about one of the most fascinating, word of mouth worthy, mission-driven, cult-like brands around. And he didn’t disappoint. You...