My mantra is that a sustainable brand is based on mission, core values and stakeholder engagement. That believe has been validated more and more, especially during the last year. When my team works on brand development projects and when we are in the...

I am often asked about trends in brand. There are many. First of all I am happy to see that many people and organizations are now realizing that a brand should be viewed as a noun. That is a healthy spot to be in. Unfortunately most communications and...

The headline in yesterday's business section of the Philadelphia Inquirer read, "A Merger Maximus." Not just because Comcast is based in this historical city, but because it purchase of controlling interest of NBC Universal Inc. has huge implications...

Over the past several years I have led many brand development projects. Some within an organization and most as a consultant. In every situation, I have witnessed great examples of internal and external stakeholders bringing the organization's brand...

I see that Vladimir Putin is considering a run at President of Russia again in 2012. That news got me thinking about brands and those who lead them. Arguably, Putin could be considered the ultimate brand champion. There are not too many people on the...