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Brand Identity

Displaying opinions on corporate and brand identity work.
Brand Identity Blog  
Listed in: Marketing
Related Topics: branding, brands, logos
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New Butterfly not so Fly

Nov 5, 2009
It's a rhetorical question since I am assuming thousands of people do but, seriously, does someone use msn.com anymore? With so many cooler and more efficient ways to access the online world, MSN has for a long time felt caught in 1999, both...

Pfizer Moves Pforward

Nov 4, 2009
When we talk about "one of the biggest companies in the world" or "one of the leaders in their industry" or any other claim to the top spot in anything here in Brand New it's all relatively, well, relative. Especially when you compare anything to...

Pixelated Blogging

Nov 3, 2009
At a time when various blogs are evolving into printed products — Exhibits A, B, and C — it's oddly reassuring to see what started as a zine back in the late 1980s maintain its web dominance a good ten years after it launched as one of the first...

Magenta Star

Nov 2, 2009
In 2007, the 35-year-old Norwegian company Statoil merged with the oil and gas division of the 102-year-old Norsk Hydro, to form StatoilHydro, an energy and oil company with presence in 40 countries focusing on the production of oil as well as the...

Wi-Fi (and Gotham) Certified

Oct 30, 2009
Whether I'm traveling or just idle in between things, and I have my laptop with me, there is nothing more pleasant than finding an open Wi-Fi spot. Open or not, Wi-Fi has become not just essential but an expected feature of today's living and working...


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