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Brand Manager's Notebook

Educational Marketing Group, Inc. (EMG) is a full-service consulting agency that specializes in integrated brand marketing and research for higher education. We are recognized as one of the premier educational brand-development agencies in North America.
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Google Wave: You Just Can't Look Away

Dec 3, 2009
I did everything in my power to not blog about Google Wave this week. While interesting, important, and already useful, most folks at this point are finding it a difficult concept to grasp. I’ve seen (and for the most part, enjoyed) so many opinions...

10 for 10: Looking Ahead to Next Year's Web Design Trends

Nov 24, 2009
I recently did a blog that recapped the Web trends we saw in 2009 and a story in Brand Bounce eNewsletter (click here to receive Brand Bounce, at bottom of page) on what to expect in the coming year.  This blog provides further detail on those...

Should Universities Create Mobile Applications Solely for Prospects?

Nov 19, 2009
Disclaimer: I do realize everyone doesn’t use an iPhone, Android-enabled phone, or a BlackBerry, but I also realize the percentage of college-bound students who do is rising. Moving forward, it will become more and more important to offer something...

Marketing Made Easy

Nov 17, 2009
I am conducting a seminar next week for a dozen or so foreign university presidents.  This through the Academy for Educational Development (AED), working with USAID and a collection of U.S. host universities. Now I’ve given plenty of CEO seminars...

When It Rains, It Pours…A PR Nightmare at UNM

Nov 12, 2009
Ever have “one of those days?” Well, UNM Athletics is having “one of those semesters.” UNM Athletics has been hammered by issue after issue making the national and international news – none of them in a good way. Bear with me as I recap the...


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