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Brand Mix

Branding stories, ideas, thoughts and observations.
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"Gimme 4." Sesame Street Turns 40

Nov 10, 2009
Sesame Street kicks off its 40th anniversary season today (Tuesday, November 10) with a guest appearance from first lady Michelle Obama. Ricky Gervais, featured in this outtake video, will be on later in the season (with a modified script!). Sesame...

Six of the Best: Thanks for all the fish edition

Nov 6, 2009
Photo: Just Taken Pics: Flickr An edition about dolphins, mice and men. I report. You decide: 1) Deep thinkers:The more we study dolphins, the brighter they turn out to be: guardian.co.uk (via Marginal Revolution) Anuschka de Rohan describes the...

A rose by any other name would not smell as sweet to Rachel, and definitely not to Rosemary

Nov 3, 2009
A few years ago, by what I considered at the time to be an interesting fluke, I, Martin John Bishop, managed the MJB coffee brand. According to new work reported in Kellogg Insight, this was not a fluke. It was destiny! In yet another example that we...

Six of the Best: Trick or Treat? edition

Oct 31, 2009
Photo: peasap (Flickr CC) It's Halloween. Pumpkins all over America are being hacked and slashed to pieces. Thousands of Ghosts, Spidermen and Balloon Boys are ready to head out and hunt for tons and tons of candy that will help keep dentist chairs...

Tips from a POMQueen: The success of POM Wonderful

Oct 27, 2009
Photo: Pomegranate Seed 3x: saltyseadog (Flickr CC) What's are the seeds of marketing success? How do you launch a product made with a fruit that few people have even heard of? What lessons can we learn from the success of POM Wonderful? Lynda...


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