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Brand Mix

Branding stories, ideas, thoughts and observations.
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Businesses move forward with purpose

Nov 19, 2009
Photo: Vintage Woman Soldier Veteran Bugler, WAF U.S, Air Force 1950s by Beverlykahuna (Flickr) Two powerful forces are combining to push businesses to catch up with Peter Drucker's ideas about them serving a higher purpose--just in time for his 100th...

10 Peter Drucker quotes to celebrate his centennial

Nov 17, 2009
Photo: Taxi - Rear Window by pixonomy(Flickr) Peter Drucker was born 100 years ago this Thursday in Vienna, Austria. He was a pioneer in social and management theory, a prolific writer of books and articles and a good source of quotes, many of which...

Six of the Best: The clarity edition (+ FREE book!)

Nov 14, 2009
We don't need none of your highfalutin talk or affected manners around here. Here are six posts with a clear message: 1) 30 Days to Better Business Writing – my new FREE eBook: Bad Language Matthew Stibe has set out to rid the business world of...

Marriott launches Autograph Collection: a tricky proposition

Nov 12, 2009
As a brand architect, I've always loved Marriott International. Here's a company that's really explored all the brand architecture options. See how, on this frequently-used chart of mine, the company has managed the relationship between the Marriott...

"Gimme 4." Sesame Street Turns 40

Nov 10, 2009
Sesame Street kicks off its 40th anniversary season today (Tuesday, November 10) with a guest appearance from first lady Michelle Obama. Ricky Gervais, featured in this outtake video, will be on later in the season (with a modified script!). Sesame...


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