I just finished reading an interesting new book (actually, new because it’s an updated 2009 version) about marketing research. The book is called More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and...

Hey everyone. The long-awaited (for me at least) Netnography book is actually, really, being printed by Sage this week, in New Delhi, I think. The presses are rolling, the drums of ink are being loaded, the dead trees are being slapped to produce...

And here’s the last of the MKTG 6900 Social Media Marketing Book Reviews. This one is of Conversational Capital: How to Create Stuff People Love to Talk About by Bertrand Cesvet. The book is reviewed by Schulich School of Business MBA Student...

I don’t wanna play favorites. But I just can’t help myself. This book has been one of my favorites ever since it came out. Ben and Jackie called the trend early, and described it better than anyone else I know. Kudos to them for writing such a great...

My theory has always been that social media marketing is the latest manifestation of a trend in brand creation, management, and reception that has been going on for at least a decade. It is simply maturing and growing as the interactive possibilities...