Opinion leaders have always been a subject of interest for marketers who hope to build awareness and credibility for their brands. Whether it is Oprah Winfrey, the editors of Vogue, or a successful blogger, earning the recommendation of a third party...

Traditional television outlets are under pressure as consumers look for, and now expect, great video content from the Internet. The efforts of these players to keep their consumers engaged in the online world offers general lessons for those looking to...

After 25 years, we still don't understand what the Internet is. At least that is the more charitable view of the Federal Trade Commission's new regulations that will fine bloggers who endorse a product without disclosing any free samples or other...

BNET magazine interviewed me yesterday about Starbuck's recent launch of Starbucks Via instant coffee. The writer posed a question on many observer's minds: HUH? Why would a company responsible for turning so many people into gourmet coffee disciples...

There is growing evidence that a company can strengthen its brand by listening to customers and even sourcing business ideas from the crowd.  But just what does such an effort look like in action? Entrepreneur Aaron Cohen used his speaking...