This is the Content pyramid. The three sides (purpose, audience and theme) represent the guiding principles that will keep your content focused and fresh. Purposedefines the end goal of your blog....

People really seemed to enjoy the Crush AdWords series, and it got me thinking over the weekend. The one thing that this blog is lacking, based on what I mentioned in past posts on the Blog...

If you’ve tried everything you can think of to attract an audience, and nothing seems to work… it could simply be that you’re boring. Don’t worry. There is a simple, two-step...

Hope everyone has had a happy holiday! In part one of this series, I hope I at least started to answer the concerns about opening up a conversation. Now I’d like to dig in to the sort of content...

Many businesses out there are seeking the magic formula for “generating buzz.” They have this idea that, if only they can get people to talk to other people about them, all their problems...