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Business and Blogging

Making your blog work for your business.
Business and Blogging  
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How to Create a Successful Blog: Content

Feb 11, 2009
This is the Content pyramid. The three sides (purpose, audience and theme) represent the guiding principles that will keep your content focused and fresh. Purposedefines the end goal of your blog....

How to Build a Successful Blog: Overview

Feb 9, 2009
People really seemed to enjoy the Crush AdWords series, and it got me thinking over the weekend. The one thing that this blog is lacking, based on what I mentioned in past posts on the Blog...

Are You Boring

Jan 2, 2009
If you’ve tried everything you can think of to attract an audience, and nothing seems to work… it could simply be that you’re boring. Don’t worry. There is a simple, two-step...

Revisiting Automotive Blogging (Part II) - Content

Dec 26, 2008
Hope everyone has had a happy holiday! In part one of this series, I hope I at least started to answer the concerns about opening up a conversation. Now I’d like to dig in to the sort of content...

Generating Buzz

Nov 28, 2008
Many businesses out there are seeking the magic formula for “generating buzz.” They have this idea that, if only they can get people to talk to other people about them, all their problems...


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