Given the uncertainty in the economy, many people are cutting back on discretionary spending.  Restaurants are especially hard hit during economic downturns, as people stop eating out. And in marketing, you can see two extremes...

What is better is to speak and write plainly, a lesson that is being forced on the U.S. Government according to the Federal Diary columnby Joe Davidson  in the Washington Post. To make that happen (I could have written: In order to facilitate the...

Last night, I was fortunate to visit a magnificent exhibition at the United States Holocaust Memorial Museum, entitled State of Deception: The Power of Nazi Propaganda.   As the curator explained, propaganda is inherently linked with advertising and...

Newspapers are in decline. It’s a fact. This is the first paragraph from a Washington Post article entitled “The accelerating decline of newspapers by Frank Ahrens: “U.S. newspaper circulation has hit its lowest level in seven decades, as papers...

I came across an item in Reuters today that says that Verizon Communications had an increase in revenue (i.e more subscribers) but a decrease in profit in the third quarter of 2009.  What this means is that the company’s expenses are rising. ...

Have you seen signs/logos/headlines that make you stop, and not because you are intrigued, but rather because you are confused? If you have, you know what I mean. I just say a delivery truck with the following sign: Sanford Foods Poultry...