Given the uncertainty in the economy, many people are cutting back on discretionary spending.  Restaurants are especially hard hit during economic downturns, as people stop eating out. And in marketing, you can see two extremes...

Have you ever wondered why some ads work and some don’t?  Some ads don’t work because they are missing crucial information or they are too convoluted or weird. Some ads just don’t stimulate interest or excitement. And some ads miss their target...

If you are in marketing communications — advertising, public relations, direct marketing, design or anything else involving promotion, you should be conversant in social media. You should know what it is and you should be using some social media tools...

What is better is to speak and write plainly, a lesson that is being forced on the U.S. Government according to the Federal Diary columnby Joe Davidson  in the Washington Post. To make that happen (I could have written: In order to facilitate the...

Last night, I was fortunate to visit a magnificent exhibition at the United States Holocaust Memorial Museum, entitled State of Deception: The Power of Nazi Propaganda.   As the curator explained, propaganda is inherently linked with advertising and...

Newspapers are in decline. It’s a fact. This is the first paragraph from a Washington Post article entitled “The accelerating decline of newspapers by Frank Ahrens: “U.S. newspaper circulation has hit its lowest level in seven decades, as papers...