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Caffeinated Ideas and Views on Marketing Communications

Talks about various topics and articles regarding marketing communications.
Caffeinated Ideas and Views on Marketing Communications Blog  
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Marketing and Economy

Oct 16, 2008
Given the uncertainty in the economy, many people are cutting back on discretionary spending.  Restaurants are especially hard hit during economic downturns, as people stop eating out. And in marketing, you can see two extremes...

Super sexist

Feb 8, 2010
I watched part of the Super Bowl last night, but really wasn’t interested in the game. I wanted to report on the commercials–those famous, expensive spots that seem to make advertising history each year.  But, I just didn’t have the patience to sit...

Improve your email marketing!

Feb 3, 2010
Our inboxes are cluttered with hundreds of email messages–some from friends asking us to join for dinner and most from companies looking to sell us something.  We may have signed up for a few enewsletters. We may have met some people at networking...

Hello there social butterfly!

Feb 1, 2010
Are you a social (media) butterfly? Social media and social networks are not new anymore. In fact, there is talk of a Web 3.0.  Social media is mainstream. After all, you have the White House and most television anchors tweeting and lots of...

Yep, you can judge a book (or your oatmeal) by its cover

Jan 26, 2010
You can judge a book by its cover because it is what initially attracts you to even pick it up. In a bookstore with thousands if not millions of titles vying for your attention, a boring cover will make you pass it over. But the cover is also the...

How you say it

Jan 20, 2010
We’ve all heard it before, “it is not what you say, but how you say it. “  Well, in my opinion,  it is both. What you say is also important, but how you say it makes the difference in how it is received. One person who does not seem to understand or...

Marketing and Economy



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