Given the uncertainty in the economy, many people are cutting back on discretionary spending.  Restaurants are especially hard hit during economic downturns, as people stop eating out. And in marketing, you can see two extremes...

I watched part of the Super Bowl last night, but really wasn’t interested in the game. I wanted to report on the commercials–those famous, expensive spots that seem to make advertising history each year.  But, I just didn’t have the patience to sit...

Our inboxes are cluttered with hundreds of email messages–some from friends asking us to join for dinner and most from companies looking to sell us something.  We may have signed up for a few enewsletters. We may have met some people at networking...

Are you a social (media) butterfly? Social media and social networks are not new anymore. In fact, there is talk of a Web 3.0.  Social media is mainstream. After all, you have the White House and most television anchors tweeting and lots of...

You can judge a book by its cover because it is what initially attracts you to even pick it up. In a bookstore with thousands if not millions of titles vying for your attention, a boring cover will make you pass it over. But the cover is also the...

We’ve all heard it before, “it is not what you say, but how you say it. “  Well, in my opinion,  it is both. What you say is also important, but how you say it makes the difference in how it is received. One person who does not seem to understand or...