I haven't been using Sphinn, a social news site angled to online marketing, much in recent months. It's partially because I'm busy and my attention has been focused elsewhere, but it's also due to the fact that I was not seeing topics of interest or that I thought I already knew. Unless someone directly points [...]...

If social media is about a new way to communicate and share online than one aspect of social media marketing is about finding the most effective methods for positioning their product or brand in this communication stream. There's nothing wrong with having a passion for social media, but marketers immersed in these strategies need to keep [...]...

Whether you're just beginning your journey into social media or you have already had your share of success and failure (more of the former I would hope) it's worth revisiting basic characteristics of social media from time to time. For it's in the basics that the obvious can get overlooked and erroneous assumptions are made....

While the selection of a web hosting company may not impact keyword rankings, serious server downtime can do wonders for what searchers may see for your strategic keyword search results. In other words - don't let this happen to you…....

There are many reasons why SEO consultants recommend that their clients create a blog for search engine rankings. However, if you are one of those clients (or have read this recommendation online) and are only blogging because of the potential SEO benefit then you really should reconsider this strategy....