I got back from WordCamp UK last night, tired but happy. If you missed the event you don't need to miss out as I took quite a few Qik clips of various sessions and there will be video provided by Benjamin and Sam.  Unfortunately I could not film the whole thing in real time as the conference wifi while perfectly fine on my laptop didn't like my phone very much. As I look around the various comment...

What do you think about Social Media and all the buzz around these services? Last night I was on a Six Apart telephone conference with Andy Wibbels and Darren Rowse and the topic of how much time and effort social media takes up was raised. Andy made the good point that the people who discuss social media most are the people who need to, people like me who make our living being on top of these thin...

When we write we are talking to our reader. While your reader is going through your content they will be responding. They might think "Interesting, I didn't know that", or they might think "So? What's in it for me?" and they might think "So what?". One response I don't think many marketing copywriters are prepared for is [...]...

In my last post I took the unusual step of suggesting there are people who should avoid blogging. While I am complete card-carrying, t-shirt wearing, tattooed on my brain blogging advocate, even I realize there are people who would be best off being blog readers than blog writers. It just is not for everybody, and that is fine. That said, who should blog? Have a passion? Something that you would st...

Yes, you read that right. Why you should NOT blog. Blogging is not for everyone. There are some good reasons I have seen suggested why you should not blog: You don't have the time to do it justice. Blogging would add nothing to your business or life. Writing is too difficult or unpleasant. Your company is struggling to keep up with [...]...