Brands have been advised to concentrate on the performance of their websites over the Christmas period so as to take advantage of the high number of people intending to make purchases at this time.
Figures from OpTier's latest survey have indicated...
Small to medium-sized enterprises (SMEs) are turning to internet advertising as a way to cope in the downturn, new research has revealed.
Findings from BT Business indicated that 73 per cent of those asked said that a web presence was important in...
Brands have been advised to consider concentrating on improving their cross-channel experiences for customers in an effort to tempt more people to spend on the web.
This is according to Foviance's lead consultant Clare Mitchell Crow, who noted that...
Brand advertisers do not know how to communicate with consumers, as the advent of social media has changed the way the industry operates.
This is the opinion of Jason Falls, a social media consultant and blogger with The Social Media Explorer, who...
Brands may benefit from targeting consumers over their lunch breaks during the week as studies have shown this to be a busy period for online Christmas shopping.
According to IMRG Member Retail Decisions, Monday December 7th was a good day for...
