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CHICAGO (AdAge.com) -- AMC Entertainment has hired Stephen Colanero as its first chief marketing officer. Mr. Colanero, who previously VP-marketing at RadioShack, will take over marketing at AMC, which operates 304 theaters and more than 4,500 screens...
As the bottom-line value of corporate reputation has moved beyond conjecture to gospel, more companies are recognizing the need to have a chief responsibility officer. Maybe someday every company will have a fully defined CRO role, but until that day...
In a small number of firms we find customer intelligence ha sbeen elevated into a strategic command center for the business. What defines these firms? They treat customer data as a strategic asset, put the customer at the center of all decision making...
NEW YORK (AdAge.com) -- Consider that $3 million you just dropped on a 30-second Super Bowl spot a waste of money -- unless you've got a smart, calculated search-and-social-media strategy behind it.
