So far in our Marketing Essentials series, we’ve explored how to discover your brand, creating a marketing message, and the importance of web presence, no matter what your business.

From Amy: Hidden guacamole. Leftover chicken. Identity tracking. Let's launch! VERSUS is launching a new series, "Sports Jobs with Junior Seau," Dec. 2. Like Discovery Channel's "Dirty Jobs," this show focuses on thankless...

Yesterday and Today, I'm featuring a couple of articles I received from Steve Clark: "Let the 80/20 Principle Pay Off for You" by Alexandria Brown It pays to play to your strengths. But how do you pinpoint the areas that will increase revenue and...

Hard to believe it's Wednesday already. Harder to believe it's NOVEMBER Already.... Ford Drives 21% Rise In October Sales by Karl Greenberg The domestic automakers have something to feel good about; Ford Motor is doing best. The company,...

It's true, you really don't want every possible person to be your customer. Here's an example of one such case from the Church of the Customer Blog: Kicking out unwanted customers Posted: 30 Oct 2009 10:34 AM PDT "Don't talk during the movie or...

One Traditional method of getting attention is losing steam. From MarketingCharts.com: Less than Half of PR People Deem Press Releases ‘Useful’ In keeping with the recent spate of gloom-and-doom...