So far in our Marketing Essentials series, we’ve explored how to discover your brand, creating a marketing message, and the importance of web presence, no matter what your business.

Ready to buy some Walmart wine? Spirits Private-Label Growth Outpacing Brands by Karlene Lukovitz "Wine is a highly fragmented category, and we believe that in many cases, consumers are not even...

Looks like everyone has an opinion. I'll share with you a few from people I like and/or respect. This is Laura Ries take: Super Bowl Ads 2010 Best ads of the game Google: Google transformed how we think about search and now Google has...

From Becky at the Customers Rock! Blog: The Social Customer Posted by Becky Carroll on February 4th, 2010 I have been reading quite a few blogs and comments lately about how social media and customer service need to come together....

One of my favorite authors: Finding the "rubies" in your orchard A great product doesn't automatically sell itself, as just about any businessperson who has built a better mousetrap can attest. Effective marketing is a...

includes a wrap up of yesterdays Superbowl ads: Sports Saints Shine, Bud Disappoints, And Google Gains by Sarah Mahoney "The Bud ads, especially, were a big letdown," says Steve McKee, president ...