So far in our Marketing Essentials series, we’ve explored how to discover your brand, creating a marketing message, and the importance of web presence, no matter what your business.

Yesterday when this appeared in my email, I thought to myself, "there they go, playing with the numbers again". The headline seems to say that newspaper readership is 74%, which if were true, would be great news for those in the print...

From MarketingCharts.com: Mobile Social Networking Grows; Top 10 SocNets By the year 2013, 43% of global mobile internet users (607.5 million people worldwide) will be accessing social networks from...

You have to understand this (from Seth Godin) if you are going to be above average: Can't top this Getting someone to switch is really difficult. Getting someone to switch because you offer more of what they were looking for when they choose...

Click & read... It's that simple: Automotive Electric Cars Set To Tiptoe Into Showrooms by Karl Greenberg If rumors of the demise of the electric car are exaggerated, so, perhaps, are market opportunities for such cars -- at least in the...

Here's this weeks latest from Amy: Do you have the sexiest mouth in America? Vampires prefer Volvos. Mobile phone wars. Let's launch! I gave into temptation and finally watched "Twilight." It's given me a better perspective on the hype...