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Collective Wisdom

Dedicated to Marketing, Advertising and the Creative Process.
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11 Business Card Tips

Aug 16, 2008
So far in our Marketing Essentials series, we’ve explored how to discover your brand, creating a marketing message, and the importance of web presence, no matter what your business.

Deceptive Numbers

Nov 20, 2009
Yesterday when this appeared in my email, I thought to myself, "there they go, playing with the numbers again". The headline seems to say that newspaper readership is 74%, which if were true, would be great news for those in the print...

Social Media: The Mobile Future

Nov 20, 2009
From MarketingCharts.com: Mobile Social Networking Grows; Top 10 SocNets By the year 2013, 43% of global mobile internet users (607.5 million people worldwide) will be accessing social networks from...

Are you doing it Wrong?

Nov 20, 2009
You have to understand this (from Seth Godin) if you are going to be above average: Can't top this Getting someone to switch is really difficult. Getting someone to switch because you offer more of what they were looking for when they choose...

Thursday Night Marketing News from Mediapost

Nov 19, 2009
Click & read... It's that simple: Automotive Electric Cars Set To Tiptoe Into Showrooms by Karl Greenberg If rumors of the demise of the electric car are exaggerated, so, perhaps, are market opportunities for such cars -- at least in the...

New Ad Campaigns

Nov 19, 2009
Here's this weeks latest from Amy: Do you have the sexiest mouth in America? Vampires prefer Volvos. Mobile phone wars. Let's launch! I gave into temptation and finally watched "Twilight." It's given me a better perspective on the hype...

11 Business Card Tips



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