The rules of back-to-school shopping have officially changed: buy only what you need, check for coupons and sales before hitting the stores, and, if you can find the perfect computer at the right...

This is the sixth in a seven part series. To read the series from the beginning, start with the first article on Mobile Marketing for Recruiters. Too many recruiters and other marketers spend an...

There's an interesting discussion going on at ERE about where candidates are going on-line when searching for a job. Caroline Slomski of NAS Recruitment Communications notes that of "all the job...

I founded this business almost two decades ago and every year I run into the same roadblock starting in mid-November and continuing until early January: people mentally check-out just before Thanksgiving and don't really become productive again until...

When evaluating various metrics and tools for tracking social media, what should marketing and communications professionals look for? First, know what you want to measure. The most complex tools in the world won't do you any good if they don't measure...

Many newcomers and even some veterans to Twitter find the process of deciding who to follow to be very confusing. The Twitter home page, for example, has a prominent search engine but strongly implies that you search for content rather than people. I...

I'm a fully recovered lawyer but before I made the tough decision to leave law, I interviewed for a summer associate position with a law firm back in 1990. Two interviewers and me in one of those awful on-campus interview room with air that smelled...

Unemployment is shaping up as a key battleground in the midterm elections. The Wall Street Journal's Economics Editor David Wessel says the Obama administration is keenly aware, and looking at smaller stimulus follow-ups to generate jobs growth: