I’ve written about planning for a Business Expo previously. In order to make this opportunity a success, you have to be prepared and know who you are trying to reach, what message you’d like to get across, what product will you highlight,...

…pay attention to your actions (or those of your employees) when you think no one is looking! 1. If you have a vehicle with advertising (name, number, company, etc) – do drive respectfully and show some courtesy. Cutting people off, swearing, yelling,...