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Consumer Generated Media

Musings on the world of consumer-generated media (CGM).
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200 Tweet Summary of WOMMA Annual Conference

Nov 22, 2009
Outstanding recap of the most important tweets from the 2009 WOMMA Summit, held last week in Las Vegas.  The tweets follow the conference in chronological order.  I especially encourgage folks to pay attention to FTC keynote tweets.  The panel I...

Word-of-Mouth Marketing Association Summit Notebook

Nov 20, 2009
The WOMMA ethics code.  Here at the WOMMA annual conference.  Outstanding event -- easily one of the best. (Disclosure: I'm a co-founder.) The industry has really grown up, and it remains committed as ever to helping brands navigate through all the...

Revisiting Paid versus Earned Media: Now Enter "Blended" Media

Sep 25, 2009
Yesterday, during a spirited panel discussion I moderated at Cincinnati's Digital Hub Conference featuring P&G's Dave Knox, Empower's Kevin Dugan, and former P&G digital leader Suzanne Tosolini, we talked a fair amount about how to balance "Paid"...

Advertising Week Diarist: Priming the Conversation

Sep 21, 2009
Within a half-hour of Mad Men winning a coveted Emmy (yet again) for best television drama, New York's "Advertising Week," a five day celebration of the advertising industry, officially kicked off.  In surveying the program content, one can quickly...


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