Everyone wants to know where they can get the best return for their marketing dollars.  And, lots of people think they have the answer.  Buy my solution and your ROI will sky rocket beyond your wildest dreams.  Yeah, sure it will. For the next...

Introduction: It’s clearly no secret that many businesses have struggled mightily over the past 1 – 2 years through one of the worst recessions we have seen in a very long time.  Now, we have the economic smart guys saying that the recession if...

Introducing Snap Shots from Snap.com I just installed a nice little tool on this site called Snap Shots that enhances links with visual previews of the destination site, interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and...

In the previous post – Why Should You Care About Data Driven Marketing – I gave you data from a study done by the Aberdeen Group showing a very significant difference in performance between Best-in-Class companies and Laggards in the use of data...

Whenever I come across a new study or research report the first question I usually ask myself is why should I care?  Is there something I can learn or use that will help me?  I think most people have the same attitude.  At least I hope so, otherwise...