Your copy might focus on benefits instead of features, have the right balance of emotion to logic, and maybe you've even snagged the reader's attention with an arresting headline. But after your reader clicks through, does your copy hold her interest? If you can't keep the reader's attention, nothing else matters. And the online world demands [...]...

One of the things you've heard from me over and over is to focus on subscriber acquisition as the main focus of blogging. Getting people to voluntarily pay attention to you over time is your goal, because it's the cornerstone of permission marketing. Whether you're dealing with RSS or email subscriptions, not all subscribers are equal. [...]...

It's July 4th in the Unites States, and you know what that means—hot dogs, fireworks, sunburns… and one or two people might drink a bit. But let's not forget what else this day signifies. That's right… The Fourth of July is the day President Bill Pullman declared the world's independence day from those pesky alien invaders [...]...

There's been a debate ever since blogging became mainstream about how long blog posts should be. Many bloggers may read one or two discussions on it, and try to conform to that – never revisiting the issue again for as long as they blog. This can be a mistake. For a definitive answer, the following are [...]...

Emily's OnceWed site offers a free listing service for (mostly) women to search/buy used wedding gowns or sell gowns to make back a little coin. Sounds like a smart deal for everyone in these tough economic times. Since the service is currently complimentary, she's looking for sufficient traffic to attract and generate ad revenue. [...]...