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Video can be highly effective as a persuasive and engaging form of web content. But all too often, it’s… well, not.
Online video must be engaging before it can be persuasive. Just as with...
By now you’ve most likely joined Twitter (and if you haven’t, you need to, pronto!). Twitter is not only a great place for businesses and marketers, but it’s also a great place to spruce up...
Most people who want to succeed as a blogger do everything they can to increase traffic and build a community. That includes creating solid content, using carefully selected key words,...
Seth Godin needs no introduction to this crowd. And there’s a good chance many of you already have a copy of his latest book, Tribes.
If not, Tribes is all about leadership in a post-geography...
To say Jack Welch is cocky is a gross understatement.
Legend has it that some twelve years after he joined GE , Welch announced at his annual performance review his plan to become CEO.
And that...
I’m flying to New York City today for the Audience Conference, so I thought I’d share a quotation about the relationship between writers (or any content creator) and the people they hope to connect with.
When talented people write badly it’s...
Bloggers spend a lot of time on their computers. They’re posting, reading, commenting on other blogs, sending Tweets, checking half a dozen social networking sites, and generally being web-geeky.
They find something interesting or random, and then...
In a recent Copyblogger post discussing how the king of content is being slowly usurped by the Crown Prince of Context, author Larry Brooks referenced the remarkable opening scene of Quentin Tarantino’s new movie Inglourious Basterds.
There are few...
Do you feel like you’re fighting for every page view your blog receives?
Do you wonder why you’re struggling to find readers when other bloggers seem to just hit “publish” and the world comes running?
It may be tempting to throw up your hands and...
It’s that time of year again . . . time to get your trick-or-treating gear ready.
Trust me, this year you’re too old to troll the neighborhood begging for miniature Twix bars. Your neighbors are wise to you and your “Eminem...
While not quite as well known as ProBlogger, CopyBlogger is THE blog for improving your copywriting skills and your blogging methods. CopyBlogger stays on my shortest Must-Read list so I don't miss anything he writes.
