Video can be highly effective as a persuasive and engaging form of web content. But all too often, it’s… well, not. Online video must be engaging before it can be persuasive. Just as with...

By now you’ve most likely joined Twitter (and if you haven’t, you need to, pronto!). Twitter is not only a great place for businesses and marketers, but it’s also a great place to spruce up...

Most people who want to succeed as a blogger do everything they can to increase traffic and build a community. That includes creating solid content, using carefully selected key words,...

Seth Godin needs no introduction to this crowd. And there’s a good chance many of you already have a copy of his latest book, Tribes. If not, Tribes is all about leadership in a post-geography...

To say Jack Welch is cocky is a gross understatement. Legend has it that some twelve years after he joined GE , Welch announced at his annual performance review his plan to become CEO. And that...