Craig Ritchie is a web strategist with an extensive background in experience design, content and community planning. product creation, management and marketing.
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As the shimmering waters of Facebook, Twitter and other social spheres are opened, many marketers are diving in the shallow end head first and hoping that the API waterwings their social media guru has supplied will keep them afloat.
I blogged about a...
Apparently, API stands for All Projects are Implemented, according to some agencies. Marketers are trying to find their way in the Times-Square madness of the Social Media space, but when someone is asking for directions, they don’t really want every...
This video by Google illustrates several issues that have been plaguing product and brand managers, UxDs (user-experience designers) and IAs (information architects) and most obviously, the general public. Google asks “What is a browser,” only to find...
Organic’s ThreeMinds blog has a couple of great posts that I think you’ll enjoy:
Social media micro case study: “X-Men” by Russ Hopkinson estimates the value of a brands’ friends on MySpace, and what they may have lost.
Turning Nothing Into Something...
My 1,700+ followers on Twitter may have caught a few of my tweets recently about my frustration with Twitter’s 2,000 follow limit. That is, one can only follow up to 2,000 people until one’s own followers has caught up to that number.
As it turns out,...
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