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Craig Ritchie  
Craig Ritchie is a web strategist with an extensive background in experience design, content and community planning. product creation, management and marketing.
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Threeminds: The Prototype Experience pulls your Facebook data… and pulls you in deep

Jun 25, 2009
As the shimmering waters of Facebook, Twitter and other social spheres are opened, many marketers are diving in the shallow end head first and hoping that the API waterwings their social media guru has supplied will keep them afloat. I blogged about a...

Leveraging the Twitter API goodness? First ask 'Why?'

Jun 25, 2009
Apparently, API stands for All Projects are Implemented, according to some agencies. Marketers are trying to find their way in the Times-Square madness of the Social Media space, but when someone is asking for directions, they don’t really want every...

Threeminds: Your customers may not know what your product is - and they may not care

Jun 21, 2009
This video by Google illustrates several issues that have been plaguing product and brand managers, UxDs (user-experience designers) and IAs (information architects) and most obviously, the general public. Google asks “What is a browser,” only to find...

Threeminds Three-pack: Valuating your MySpace friends, 404 ads, and Fave 2008 iPhone apps

Jan 5, 2009
Organic’s ThreeMinds blog has a couple of great posts that I think you’ll enjoy: Social media micro case study: “X-Men” by Russ Hopkinson estimates the value of a brands’ friends on MySpace, and what they may have lost. Turning Nothing Into Something...

Twitter spammer protection & community building: Don't punish your power users

Dec 20, 2008
My 1,700+ followers on Twitter may have caught a few of my tweets recently about my frustration with Twitter’s 2,000 follow limit. That is, one can only follow up to 2,000 people until one’s own followers has caught up to that number. As it turns out,...


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