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Craig Ritchie

Craig Ritchie is a web strategist with an extensive background in experience design, content and community planning. product creation, management and marketing.
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Ford's rules of the information superhighway accelerate toward true transparency and authenticity

Oct 21, 2009
Ford’s astonishing and inspiring thought leadership in the online space continues, as they fully embrace WOMMA’s Code of Ethics with their rules, including: “We want both positive and negative reviews of our vehicles.” “In social media, it...

User Experience Bits #5: CD vs. UXD

Sep 16, 2009
A very interesting conversation is going on over on http://www.uxbooth.com. As the need for beautiful things and big ideas evolves into a need for usable things and open platforms, the role of the Creative Director is changing. Enter the...

On Transparency: Consumers started the fire. Organizations need to stop trying to fight it.

Sep 4, 2009
The buzz words are changing. As the term “Web 2.0” becomes antiquated, and the masses embrace social media, brands, corporations and organizations are starting to understand the implications of the new paradigms of the web. Transparency is...


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