The above is a QR code link to CriterionGlobal.com, inspired by a colleague whose business card contains simply a QR code image. QR is shaping up to be the language of the coming mobile revolution, which might sound like science fiction, but its...
NYC & Company, Inc. is New York City’s official marketing, tourism and partnership organization. That’s right: there’s an “Inc.”
The DMO, with its innovative NYC GO Campaign, is a private, non-profit organization complete with a CEO and Board of...
One of Tourism Queensland’s pre-”Best Job in the World” campaigns seemed to toy with the emotions of New Yorkers, Londoners, and others in need of fun and sun… This spot’s starring bellhop begins at the Roosevelt Hotel in NYC, just outside Grand...
Tourism in Montenegro has come a long way, as this stunning piece of creative shows. Still, beyond the marketing initiatives centred on Montenegro’s Bay of Kotor and glittering coast, tourism information sources (for example this site: “Basic...
Occasionally, DMO advertising can backfire: take, for example, this 2006 billboard for the Texas State Tourism Office. While the ad was named one of 10Steps.sg’s “Top 50 Extraordinary and Attractive Billboards”, a copywriter’s oversight solicited the...
