The most important thing about anything you write is that… people actually read it! One way to make sure the copy you write for your website, brochure or mailshot gets read is to not make it too complicated. Writing complex and beautifully-formed prose for publication in a novel is one thing; writing business copy for [...]...

This add-on is handy for when you're changing a few things around on your website. When you're publishing a page on your site, you always have to check to see if what you think the page looks like to your users is actually what it looks like. Sometimes the spacing won't be what you're expecting [...]...

As you've probably realised, when it comes to search engine optimisation there's always a trade-off between writing regular English that flows well and writing the slightly twisted version of English you churn out to please Google, Yahoo and all their algorithmic friends. If you're optimising your site for certain keywords, you have to think about things [...]...

One mistake I often see in letters is when the writer has not remembered to have the salutation match the farewell message. This is a quick and easy explanation of what you should use. If you address the person receiving the letter directly - if you write their name, in other words - end the [...]...

An old-school classic that somehow never seems old. This game's been going since, what, the 1860's? And you still get a rush of adrenaline whenever you manage to snag one of the red UFOs that zip across the top of the screen. Play it here: http://www.neave.com/games/spaceinvaders/ Have a good weekend. addthis_url [...]...