The Day it shocked India like never before. The Day when we all had a realization that no matter which section of the community you are….YOU are vulnerable. The Day a sense of fear homed every hearth. The Day when I realized that I may not be able to...

A while back I wrote an article titled “The End of Marketing and PR.” The article reviewed a lot of the new media applications, platforms and networks that can help you connect with customers. Things like Twitter, Facebook, LinkedIn, YouTube,...

In 1519, Hernan Cortés landed with a fleet of 12 ships near present day Veracruz, Mexico. The flotilla held 500 Spaniards, 300 natives, a dozen horses and a few cannons. Cortés’ aim was to conquer the Aztec Empire and take possession of its great...

In response to marketers’ changing needs, brand monitoring vendors are evolving to offer a more strategic and comprehensive platform. Forrester refers to this category of vendors as listening platforms. Listening platforms differ from brand...

Every key decision maker in business, regardless of their role, will face a technology decision at least once in their professional career. The goal is to ensure that the professional is best equipped with the knowledge and insight to make the best...