The state-of-the-art in web analytics has changed, and today’s current generation of SaaS web analytics tools may never catch up.  Today’s SaaS tools (Omniture, Coremetrics, WebTrends, Google Analytics, etc.) are easy to deploy and solve 80% of...

This is the best time to be living at the intersection of the media and data warehousing industries.  The media industry is undergoing a tremendous transformation that is increasing demand for terabyte-scale data analysis, and the data warehousing...

Here’s some breaking news – GroupM has formally announced the Media Innovation Group as a separately-branded business unit.  It happened at the 2nd annual GroupM – 24/7 Real Media Digital Summit last week.  This is the team within GroupM that...

I got some great advice from a couple of my favorite bloggers recently.  Daniel Tunkelang had several good suggestions, but the one that really stood out was that I should write faster.  :-)  And Andrew Chen suggested that I try to incorporate more...

Imagine the following scenario: 8:00am: You kick off the day with an online ad campaign using a mix of creative treatments. 8:30am: You detect that one of your creative treatments is generating 3x the response of the other treatments. 4:59pm: You...